Data – Let's Go Be Great!

What’s in a Fitbit?

August 3, 2020 by Brad Heidemann

Since receiving a Fitbit Charge 2 for my birthday, I’ve been wearing it every day for a month now, and I’m fascinated with what I’ve learned. The Charge Two tracks heart rate, sleep patterns, the number of steps taken, estimates the number of calories burned each day, and so much more. The device even reminds …

The Myth of A/B Testing

August 4, 2020 by Brad Heidemann

Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being terrible salespeople because of a failed thinking that if they churn through enough people, eventually …