Let's Go Be Great!
Brad Heidemann, CEO, Tahzoo
Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being terrible salespeople because of a failed thinking that if they churn through enough people, eventually …
Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the …