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Let's Go Be Great!

Brad Heidemann, CEO, Tahzoo

Tag: Contextualization

The Myth of A/B Testing

August 4, 2020 by Brad Heidemann

Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being terrible salespeople because of a failed thinking that if they churn through enough people, eventually …

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The Experience Economy: Part 2

August 4, 2020 by Brad Heidemann

Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the …

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