Performance Metric – Let's Go Be Great!

Look For Opportunities to Learn the Best Quality of Every Person You Meet

August 3, 2020 by Brad Heidemann

“Each and every one of us is a leader. Some of us just don’t know it yet.” – Umair Haque Opportunities “Don’t look for opportunities to compare yourself to others, but look for opportunities to learn the best quality of every person you meet.” I wrote this down one day when I was a young manager at Nordstrom. …

The Myth of A/B Testing

August 4, 2020 by Brad Heidemann

Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being terrible salespeople because of a failed thinking that if they churn through enough people, eventually …