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Let's Go Be Great!

Brad Heidemann, CEO, Tahzoo

Tag: digital transformation

The Importance of Personalization

August 3, 2020 by Brad Heidemann

I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers: …

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3 Things You Need to Understand About the Experience Economy

November 7, 2016 by Brad Heidemann

It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy …

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The Disruption Begins

October 24, 2016 by Brad Heidemann

Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an aisle in a store, you’d see a display that would catch your attention. Brands were built through the strategy of frequency …

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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo

August 13, 2014 by Brad Heidemann

The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions …

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