Tag: customer experience
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Consistency Breeds Trust
“Success is neither magical nor mysterious. Success is the naturalconsequence of consistently applying basic fundamentals.” — E. James Rohn Hi Everyone, Success is a byproduct of consistency. Last week in the DOB, I outlined standards for our client experience. I would encourage each of you to reread last week’s letter as these standards need to…
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Agents of Change
“The quicker you let go of old cheese, the sooner you find new cheese.” – Spencer Johnson Hi Everyone, Make your clients heroes during changing times. We’ve been successful as a company because we do a good job of integrating into the culture of our clients. Every company has its own “style” of communication, internal…
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Why Tahzoo?
Hi Everyone, One of the reasons I picked the name Tahzoo was because it didn’t mean anything, the way I figured it, was that you never know how things might evolve. If I had named Tahzoo, Brad’s Digital Marketing Agency, we’d always be limited in our opportunity to grow and expand. We certainly couldn’t then become a…
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Where We are Headed
Dear Tahzoo, I’ve spent much of the last year writing to you about change, I’d like to touch on where we are headed. Every company evolves over time. We started out as an SDL Tridion Sites shop and grew from there into other aspects of the enterprise marketing platform. We have always “pitched” personalization…
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Placing Yourself In Your Customer’s Shoes, Again
Hi Everyone, I’ve been thinking about how COVID is forcing change economically, socially, and culturally. We all wrestle with change, sometimes we embrace it and other times we fear it. What is unique about the COVID situation is the change that is required isn’t always obvious. I was interviewed for a podcast yesterday, mostly about digital…
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Relationship-Based Business
“Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.” – Benjamin Franklin We are moving into our 10th year of being in business. It’s an exciting milestone and as I reflect on the last ten years; I am so proud of what we…
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Leading a Digital Revolution
“We all get the exact same 365 days. The only difference is what we do with them.” — Hillary DePiano Cheers to 2020! We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about…
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Personalization in a B2B World
“Hire character. Train skill.” – Peter Schutz Personalization in a B2B World In a real-world setting, a good salesperson would size-up a new prospect walking in the door and within seconds begin to tailor the conversation to that person’s needs. In the digital world of eCommerce and automated marketing, the union of data and content management technologies…
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Personalization in a B2B World
“Hire character. Train skill.” – Peter Schutz In a real-world setting, a good salesperson would size-up a new prospect walking in the door and within seconds begin to tailor the conversation to that person’s needs. In the digital world of eCommerce and automated marketing, the union of data and content management technologies is allowing companies to replicate…
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3 Things You Need to Understand About the Experience Economy
It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy…