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Brad Heidemann, CEO, Tahzoo

Tag: customer experience

Personalization in a B2B World

August 3, 2020 by Brad Heidemann

“Hire character. Train skill.” – Peter Schutz  Personalization in a B2B World   In a real-world setting, a good salesperson would size-up a new prospect walking in the door and within seconds begin to tailor the conversation to that person’s needs. In the digital world of eCommerce and automated marketing, the union of data and content management technologies …

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3 Things You Need to Understand About the Experience Economy

November 7, 2016 by Brad Heidemann

It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy …

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The Disruption Begins

October 24, 2016 by Brad Heidemann

Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an aisle in a store, you’d see a display that would catch your attention. Brands were built through the strategy of frequency …

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The Culture of Experience

August 3, 2020 by Brad Heidemann

The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of …

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Architects for the Experience Age

October 11, 2016 by Brad Heidemann

SDL recently interviewed John Kottcamp, Tahzoo’s Chief Marketing Technologist and Chief Marketing Officer to find out what we mean when we describe ourselves as ‘Architects for the Experience Age.’ Tell us a little about Tahzoo. John: At Tahzoo, we call ourselves, ‘Architects for the Experience Age.’ Ultimately our mission is to change the way brands …

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The Experience Economy: Part 1

August 4, 2020 by Brad Heidemann

I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got …

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Customer Journey Mapping Comes Into Greater Focus

June 9, 2015 by Brad Heidemann

Thanks to Tom Hoffman for this thoughtful discussion; see Tahzoo CEO Brad Heidemann’s thoughts below, and read more on the 1to1 Media blog. When companies first began attempts to map the customer journey, it often involved a rudimentary arrangement of Post-it notes or other unsophisticated steps to chart the customer’s end-to-end path to purchase or …

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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo

August 13, 2014 by Brad Heidemann

The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions …

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