personalization – Let's Go Be Great!

The Importance of Personalization

August 3, 2020 by Brad Heidemann

I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers: …

The Experience Economy: Part 1

August 4, 2020 by Brad Heidemann

I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got …