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Guiding Principles

March 23, 2018 Brad Heidemann

I had a nice visit to the Richmond office this week. As Dara said, it’s going to be “Richmond hipster”,…

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Posted in: Inspiring Ideas

What I Learned From My Best Customer

February 23, 2018 Brad Heidemann

I want to tell you a story about one of my best customers, Gene. As a young account rep at…

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Posted in: Inspiring Ideas Filed under: culture, customer experience

Cinematic Design

January 26, 2018 Brad Heidemann

We just wrapped up a day of video shooting for the new Tahzoo website and internal training. By all accounts,…

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Posted in: Industry Insights, Inspiring Ideas, Random Thoughts Filed under: design, ui, ux

The Importance of Personalization

January 12, 2018 Brad Heidemann

I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from…

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Posted in: Industry Insights, Inspiring Ideas Filed under: customer experience, innovation, personalization

Spirit and Intent: Demonstrating the Values

November 30, 2016 Brad Heidemann

Tahzoo was founded upon these core values. Our Core Values are a promise we make to each other. Each of…

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Posted in: Inspiring Ideas, Random Thoughts Filed under: culture, values, vision

3 Things You Need to Understand About the Experience Economy

November 7, 2016 Brad Heidemann

It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering…

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Posted in: Industry Insights, Inspiring Ideas, Tahzoo News Filed under: customer experience, digital transformation, in the news

Conflict Resolution

Brad Heidemann

I’ve been thinking about conflict the past couple of weeks. I thought it would be a good idea to share…

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Posted in: Inspiring Ideas, Random Thoughts Filed under: culture, values

The Disruption Begins

October 24, 2016 Brad Heidemann

Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the…

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Posted in: Industry Insights, Industry Trends Filed under: customer experience, data science, digital transformation

Persistence

October 21, 2016 Brad Heidemann

I’ve just finished a wonderful book called Smarter Faster Better by Charles Duhigg. He spends most of the book articulating…

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Posted in: Inspiring Ideas, Random Thoughts Filed under: agile, commitment, consistency, effort, goal setting, perseverance

The Culture of Experience

October 14, 2016 Brad Heidemann

The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in…

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Posted in: Industry, Industry Insights Filed under: customer experience, customer service, digital transformation, personalization

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"There is a tide in the affairs of men which, taken at the flood, leads on to fortune; omitted, all the voyage of their life is bound in shallows and in miseries." —William Shakespeare

The Tahzoo Story

Tahzoo is a company of smart, happy people who are passionate about personalizing the relationships between brands and their customers. You will enjoy working with us. We will enjoy working with you. Together, we will do great things.

In 2010, Brad Heidemann sat in a warm, cozy Starbucks in Bethesda, Maryland, contemplating the next phase of his life, enjoying a nice cup of coffee and some free wifi. As he sat there, thinking about the company he wanted to start, he was drawing upon a deep personal history with customer experience. He started his career at the ultimate customer service company, Nordstrom. Nordstrom didn’t just promise incredible customer service, it delivered, too.

In those days, Nordstrom’s reputation preceded it. People actually talked about Nordstrom and their remarkable customer service. That was their “customer experience.” His next career move was to Microsoft where he learned the art of the large-scale digital integration and the power of data to find needles in haystacks. Combined with the advent of the Internet, there came a gigantic shift in how we communicated. Computers became extensions of our personal identities. Tahzoo is a blend of all three—the Starbucks experience, Nordstrom’s customer service and Microsoft’s digital and technological acumen.

Point of View Whitepapers

  • Marketing In A New Age
  • Employing Responsive Experience To Deliver Contextually Relevant, Omni- Channel Digital Experiences
  • Learning Models for B2B Digital Personalization

Featured

  • Tahzoo “Charges Forward” in Digital Marketing Space
  • 3 Things You Need to Understand About the Experience Economy
  • Architects for the Experience Age
  • State of Innovation
  • DC Inno Announces the Winners of the 3rd Annual 50 on Fire Awards
  • Customer Journey Mapping Comes Into Greater Focus
  • To Make Meetings Count, Don’t Count Past One (Per Week)
  • The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo

Recent Posts

  • Guiding Principles
  • What I Learned From My Best Customer
  • Cinematic Design

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