Tag: personalization

  • Tahzoo’s Customer Experience 

    Tahzoo’s Customer Experience 

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    Brad Heidemann
    in

    I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…

  • Virgin Atlantic Takeaways

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    Brad Heidemann
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    “Love all, trust a few, do wrong to none.” –  William Shakespeare, All’s Well That Ends Well  I had the great pleasure of spending Tuesday afternoon with Richard Branson (Virgin Group) and Kevin Plank (UnderArmor) at a symposium for entrepreneurs in Washington, DC. They spoke at length regarding their strategies, their successes, and, yes, their failures. I had a…

  • The Experience Economy: Part 1

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    Brad Heidemann
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    I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got…

  • The Experience Economy: Part 1

    The Experience Economy: Part 1

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    by

    Brad Heidemann
    in

    I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got…

  • Why should you care about CX?

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    Brad Heidemann
    in

    “Don’t ask yourself what the world needs, ask yourself what makes you come alive. And then go do that. Because what the world needs are people who have come alive.”   – Harold Whitman   My speech at the digital summit at Marquette University was very well received for those who followed the event or me on…

  • What is CX?

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    Brad Heidemann
    in

    “Don’t let the fear of losing overtake the joy of winning.” – Urban Meyer  I’ve been preparing for a speech that I am looking forward to giving at the Marquette University Digital Summit next week. I am working closely with John Kottcamp and Andy Myers to crystalize Tahzoo’s position on what we’re are calling the Experience Economy.  Our thesis is that Experiences will be the currency…

  • Personalization Practice

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    Brad Heidemann
    in

    “Nothing is impossible, the word itself says I’m possible.” – Audrey Hepburn   As I was reviewing the pipeline with the sales team this week and it was exciting to see that we have 6 large personalization projects in the queue with existing clients. A core value proposition of Tahzoo is that we help our clients deliver a relevant and personalized experience. The…