Tag: customer experience
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The Culture of Experience
The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of…
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Architects for the Experience Age
SDL recently interviewed John Kottcamp, Tahzoo’s Chief Marketing Technologist and Chief Marketing Officer to find out what we mean when we describe ourselves as ‘Architects for the Experience Age.’ Tell us a little about Tahzoo. John: At Tahzoo, we call ourselves, ‘Architects for the Experience Age.’ Ultimately our mission is to change the way brands…
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Where are we going?
“Life is really simple, but we insist on making it complicated.” – Confucius We are going to be a world-class Customer Experience Agency. I get asked a lot about the strategic direction of the company. I am working on our 2017 plan which I am excited to roll out to all of you in the next…
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The Experience Economy: Part 1
I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got…
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The Experience Economy: Part 1
I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got…
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Customer Journey Mapping Comes Into Greater Focus
Thanks to Tom Hoffman for this thoughtful discussion; see Tahzoo CEO Brad Heidemann’s thoughts below, and read more on the 1to1 Media blog. When companies first began attempts to map the customer journey, it often involved a rudimentary arrangement of Post-it notes or other unsophisticated steps to chart the customer’s end-to-end path to purchase or…
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Leadership for May
Team Tahzoo, I’ve been thinking a lot about May’s theme, leadership. I have found myself at different points in my career where the leadership of others has been most impactful. And what I’ve learned from those impactful moments is that the best sign of leadership is when it is shown, not just a tag line.…
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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo
The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions…