Category: Digital Strategy

  • Where We are Headed

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    by

    Brad Heidemann
    in , ,

    Dear Tahzoo, I’ve spent much of the last year writing to you about change, I’d like to touch on where we are headed.   Every company evolves over time. We started out as an SDL Tridion Sites shop and grew from there into other aspects of the enterprise marketing platform. We have always “pitched” personalization as…

  • The Importance of Personalization

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    by

    Brad Heidemann
    in

    I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers:…

  • What’s in a Fitbit?

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    by

    Brad Heidemann
    in

    Since receiving a Fitbit Charge 2 for my birthday, I’ve been wearing it every day for a month now, and I’m fascinated with what I’ve learned. The Charge Two tracks heart rate, sleep patterns, the number of steps taken, estimates the number of calories burned each day, and so much more. The device even reminds…