Tag: digital transformation
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Introducing Tahzoo
Hi Everyone, I had to write an introductory letter to a prospective client/partner of Tahzoo this week. For today’s DOB, I thought I’d share this letter with you. It incorporates our value proposition, sets expectations for working with Tahzoo, and describes our mission-driven approach to improving the customer experience. I know people often ask me,…
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The Zeitgeist
“Difficult to see. Always in motion is the future.” – Yoda reminds Luke of the problem with trying too hard to predict the future Today I was going to write about ‘how to run a meeting’, but I’ve opted to save that for next week. During my travels this week, I’ve had a lot of time to…
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The Importance of Personalization
I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers:…
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The Importance of Personalization
I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers:…
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Best DX Idea for 2017
“I found every single successful person I’ve ever spoken to had a turning point. The turning point was when they made a clear, specific unequivocal decision that they were going to achieve success. Some people make that decision at 15 and some people make it at 50, and most people never make it at all.” – Brian…
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3 Things You Need to Understand About the Experience Economy
It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy…
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The Disruption Begins
Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an aisle in a store, you’d see a display that would catch your attention. Brands were built through the strategy of frequency…
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Selling Tahzoo
Imagine you’re talking with a potential Client of Tahzoo’s and they ask you what does Tahzoo do? You could say we are a customer experience agency that helps our clients deliver personalized customer experiences at scale… then comes the awkward pause from the Client during which they decide to either say “that’s cool” or admit…
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Evolutionary Thinking, Revolutionary Results
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do…
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What is CX?
“Don’t let the fear of losing overtake the joy of winning.” – Urban Meyer I’ve been preparing for a speech that I am looking forward to giving at the Marquette University Digital Summit next week. I am working closely with John Kottcamp and Andy Myers to crystalize Tahzoo’s position on what we’re are calling the Experience Economy. Our thesis is that Experiences will be the currency…