Tag: digital landscape

  • Wave of Technology Advancement

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    Brad Heidemann
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    “Time is non-refundable, use it with intention.” -Unknown Big waves only come around once in a while…   I’ve been doing some reflecting and planning on our business for 2020. So things are coming together very nicely on the business development front … our deal flow, software partnerships, and sales messaging are all very strong. Maybe the strongest I’ve ever seen.…

  • Wave of Technology Advancement

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    by

    Brad Heidemann
    in

    “Time is non-refundable, use it with intention.” -Unknown Author

  • Where We’ve Been and Where We’re Going

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    Brad Heidemann
    in ,

    During the advent of the web, the dominant paradigm for advertising and marketing was built on the notion of frequency and reach. The idea being that if a brand or product was promoted enough, eventually the message would sync into your consciousness. We can all remember TV ads that struck the zeitgeist and were showed…

  • Digital Transformation

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    Brad Heidemann
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    For all the advancements in our technology and methods of communication, it’s still just one customer at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not, they are concerned about a particular channel of communication… mobile, web, promotional, etc. This…

  • The Enterprise Marketing Platform

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    Brad Heidemann
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    According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%.  From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period.  While I was Microsoft, I saw several big technology waves, the rise of personal computing, the…

  • Brad Meets England’s PM

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    Brad Heidemann
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    Team Tahzoo,  The joke at our leadership off-site this week was me asking everyone what they were doing on Friday and when they asked me, I would share that I was meeting with the Prime Minister of England. Yes, you heard that right, David Cameron in the flesh. This morning, I was one of about…

  • Brad Meets England’s PM

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    by

    Brad Heidemann
    in

    Team Tahzoo,  The joke at our leadership off-site this week was me asking everyone what they were doing on Friday and when they asked me, I would share that I was meeting with the Prime Minister of England. Yes, you heard that right, David Cameron in the flesh. This morning, I was one of about…