Tag: Contextualization
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Data Science
“Our ability to do great things with data will make a real difference in every aspect of our lives.” – Jennifer Pahlka Traditionally, advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an…
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Storytelling: Ultimate Truths
“One must still have chaos in oneself to be able to give birth to a dancing star.” – Friedrich Nietzsche For two days this week, I brought a few members of the leadership team to Washington to focus on business development. The meetings were broad-ranging and very, very constructive. We really explored Tahzoo from the bottom up, discussing everything…
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The Myth of A/B Testing
Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being terrible salespeople because of a failed thinking that if they churn through enough people, eventually…
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The Myth of A/B testing
“The journey is the reward.” – Peter M. Senge Let us now praise famous data scientists Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being…
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The Experience Economy: Part 2
Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the…
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The Experience Economy: Part 2
Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the…
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Why should you care about CX?
“Don’t ask yourself what the world needs, ask yourself what makes you come alive. And then go do that. Because what the world needs are people who have come alive.” – Harold Whitman My speech at the digital summit at Marquette University was very well received for those who followed the event or me on…
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The Tahzoo Customer Experience
In my meeting with our client, I discussed this scenario as an example of how we have to understand consumers in context. Consumers have different patterns of behavior depending on if they are buying for their son or daughter. Hypothetically the customer, (let’s call him Jason) buys lots of products from this retailer both in-store…