Category: Tahzoo News
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3 Things You Need to Understand About the Experience Economy
It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy…
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Architects for the Experience Age
SDL recently interviewed John Kottcamp, Tahzoo’s Chief Marketing Technologist and Chief Marketing Officer to find out what we mean when we describe ourselves as ‘Architects for the Experience Age.’ Tell us a little about Tahzoo. John: At Tahzoo, we call ourselves, ‘Architects for the Experience Age.’ Ultimately our mission is to change the way brands…
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State of Innovation
DC Inno’s annual State of Innovation event brings together local business leaders, entrepreneurs and innovators to examine trends in innovation. This year’s event featured prominent speakers and panelists from thriving local companies, interactive roundtables with startup executives sharing their stories and advice, networking and a live recording of the DC Inno Beat Podcast. The first…
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DC Inno Announces the Winners of the 3rd Annual 50 on Fire Awards
DC Inno announced the winners of its annual 50 on Fire awards on December 10, 2015 during a celebration at the Howard Theatre. The 50 on Fire DC awards are held annually to honor the year’s most groundbreaking individuals and organizations across industries in the Washington D.C. area. “The DC Inno team is continuously impressed…
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From Testing to Knowing
In my last blog, I explored why I believe the age of A/B testing is dead—if it ever was alive to begin with. You might naturally wonder: “Well, A/B testing is better than nothing, isn’t it, so what can we use instead to learn what really moves customers?” The answer is: data science. We now…
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Customer Journey Mapping Comes Into Greater Focus
Thanks to Tom Hoffman for this thoughtful discussion; see Tahzoo CEO Brad Heidemann’s thoughts below, and read more on the 1to1 Media blog. When companies first began attempts to map the customer journey, it often involved a rudimentary arrangement of Post-it notes or other unsophisticated steps to chart the customer’s end-to-end path to purchase or…
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To Make Meetings Count, Don't Count Past One (Per Week)
We all know the feeling of looking at our calendars and realizing that a day of back-to-back meetings looms ahead. The panic sets in, knowing the whole day will be spent talking about what needs to be done, but not actually doing it. In fact, a 2013 study by officebroker.com found that the average office…
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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo
The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions…