Category: Inspiring Ideas
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From Testing to Knowing
In my last blog, I explored why I believe the age of A/B testing is dead—if it ever was alive to begin with. You might naturally wonder: “Well, A/B testing is better than nothing, isn’t it, so what can we use instead to learn what really moves customers?” The answer is: data science. We now…
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Caring for Employees
When I share this value with others, I am often asked: “What does that mean?” The sentiment behind this ideal is a reflection of my work history, as I’ve been fortunate enough to work for a series of leaders who not only cared about my performance but also took an active role in helping me…
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To Make Meetings Count, Don't Count Past One (Per Week)
We all know the feeling of looking at our calendars and realizing that a day of back-to-back meetings looms ahead. The panic sets in, knowing the whole day will be spent talking about what needs to be done, but not actually doing it. In fact, a 2013 study by officebroker.com found that the average office…