Category: Inspiring Ideas
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The Influencer Collective Podcast
Hi Everyone, I was interviewed last week by Jennifer Sherman who runs a video blog called The Influencer Collective Show. I’ve included a link to the interview. Please take a moment to watch it in its entirety here. The interview is a discussion of what it means to be an influencer, my philosophy about the Tahzoo corporate…
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For those who love to teach
“Energy and persistence conquer all things.” -Benjamin Franklin Let’s get excited. Do you remember when you were in your early twenties looking for a job? What were you thinking about at that time…? What’s my future going to be… will I be successful, fall in love, buy a house, have children, be rich… You had lots of unknowns…
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Spirit and Intent: Demonstrating the Values
Tahzoo was founded upon these core values. Our Core Values are a promise we make to each other. Each of us must keep the promise every day. Internalizing and demonstrating our four core values is a performance expectation as essential to any job as professional knowledge, skills and abilities. If you CARE about your customers…
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3 Things You Need to Understand About the Experience Economy
It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy…
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Persistence
I’ve just finished a wonderful book called Smarter Faster Better by Charles Duhigg. He spends most of the book articulating how to be more efficient and effective in your life. The book details the psychology and cognitive science around motivation and achievement. Many of the techniques and mental models that are described are habits that…
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Customer Centricity
For all the advancements in technology and communication, it’s still just a customer – a real person – at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not they are concerned about a particular channel of communication… mobile, web, promotional,…
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Doing Right by the Client
I keep coming back to this one idea: if we are to be a truly global consulting company supporting the best brands in their customer experience journey, we need to provide a level of service and quality that is unequaled in the industry. The Tahzoo experience should be a fair exchange of value delivered in…
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The Meaning of Personalization
Recently our Sales & BD team were working on an opportunity for a Sporting Goods Client. This opportunity started as an RFP with ADAM and seven days later, we’re sitting in Pittsburgh, PA demonstrating how ADAM software provides the functionality that they need but can’t do themselves. As partners, we’re showing them how the ADAM…
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The Power of Contextually Relevant, Personalized Experiences
I was sitting in a Starbucks today writing this blog. My regular store (Bethesda Maryland for those who may want to know) has just been remodeled and I was thinking how nice it looked, more spacious, open and much brighter inside. The barista said ‘hi’ to me and of course they knew I wanted a…
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Tahzoo’s Customer Experience
I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…