Category: Innovation
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The Culture of Experience
The culture of customer experience is upon us… although very nascent, while there have been a few companies grounded in customer service over the last 20 years they are outliers and not the norm. Most large companies are organized to serve themselves while providing a service or product to the market. Typically, one part of…
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Digital Innovation
I spoke this week at the Digital Innovation Summit in Utrecht. It was a wonderful event with over 100 attendees, including customers, prospects, and partners. My speech focused on the experience economy and how the quality and shareability of experience is a hallmark of good marketing. In the experience economy, it’s not about how much…
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Inspiring Innovation
For any new company to succeed there has to be innovation—often a lot of it. Apple. Amazon. Uber. Facebook. The examples are easy to come by. The message is pretty simple: to stand out, you have to do things differently than those who went before. That’s why we talk a lot about innovation here at…
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Evolutionary Thinking, Revolutionary Results
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do…
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Three Ways to Bring Out Innovation in Employees
I’ve been thinking a lot about the importance of maintaining Tahzoo’s unique culture through this expansion and the integration of Tahzoo Europe. This has led me to take a step back and look at what makes Tahzoo special, and it’s clear that our employees truly are our greatest assets. The ‘Zoo team is comprised of…
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The Enterprise Marketing Platform
According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period. While I was Microsoft, I saw several big technology waves, the rise of personal computing, the…
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Software eating the world
I shared this great article about coding with the rest of the leadership team this week and wanted to also share it with you. I liked how this article speaks about how “the systems coders built are used to manage the global economic infrastructure. Not bad for six or seven decades—but keep it in perspective. Software may…
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Go to market chaos
Team Tahzoo, Another week in one place, well kinda. I headed up to New York to join Derick Price, Gabi Macy, Matthias Vanhollebeke, and Chad Van Lier at the aDAM SYNC! Event on Wednesday. I was able to meet folks from aDAM and see first-hand what a great partner they are for us. As a silver sponsor we were able to present our vision for leveraging DAM for the…