Category: Innovation

  • Software is Magic

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    Brad Heidemann
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    “If everyone is moving forward together, then success takes care of itself.”  – Henry Ford  Hi Everyone,  Well, we’re a few weeks into the shelter-in-place orders around the country. I know many of us are getting a bit stir crazy and absorbing all the challenges of working at home, I just want to say thank you.…

  • The Next Big Idea

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    Brad Heidemann
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    “Growth is painful. Change is painful. But nothing is a painful as staying stuck somewhere you don’t belong.”  – Mandy Hale  Hi Everyone,   When we started Tahzoo, our tag line was Tahzoo “Driven by big ideas”. It was a way for us to communicate our ambition and the impact we expected to have on behalf of our clients. Aspirational for sure…

  • Wave of Technology Advancement

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    Brad Heidemann
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    “Time is non-refundable, use it with intention.” -Unknown Author

  • What We Can Learn About Content From Fidel Castro

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    Brad Heidemann
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    “Optimism is the faith that leads to achievement”  – Helen Keller  Next week, I will be Keynoting the SDL Connect conference in Santa Clara. I will be speaking about Language as the third pillar of data required to create and deliver personalized customer experiences. We are expecting a large audience with representation from many Fortune…

  • Innovation, Quantification, and Orchestration

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    Brad Heidemann
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    “System in all things is the soul of business. To deliberate maturely, & execute promptly is the way to conduct it to advantage. With me, it has always been a maxim, rather to let my designs appear from my works, than by my expressions.”  – George Washington  Innovation – Searching for the “Best Way”  Innovation is often thought…

  • Data Science

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    Brad Heidemann
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    “Our ability to do great things with data will make a real difference in every aspect of our lives.” – Jennifer Pahlka  Traditionally, advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an…

  • The Importance of Personalization

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    Brad Heidemann
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    I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers:…

  • Where We’ve Been and Where We’re Going

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    Brad Heidemann
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    During the advent of the web, the dominant paradigm for advertising and marketing was built on the notion of frequency and reach. The idea being that if a brand or product was promoted enough, eventually the message would sync into your consciousness. We can all remember TV ads that struck the zeitgeist and were showed…

  • MarketerCX

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    Brad Heidemann
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    “Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” – Margaret Thatcher  Hi Everyone,  We launched our first Software as a Service (SaaS) product! MarketerCX is a fully implemented version of our…

  • Customers, Content, and Context

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    Brad Heidemann
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    “All progress takes place outside the comfort zone.”  – Michael John Bobak  If I knew everything you ever posted… if I knew every piece of content you ever consumed… would I know you?  Humans are fascinating creatures; we have belief systems and values that manifest differently in various contexts. When presented with similar problems, how you…