Category: Industry
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DC Inno Announces the Winners of the 3rd Annual 50 on Fire Awards
DC Inno announced the winners of its annual 50 on Fire awards on December 10, 2015 during a celebration at the Howard Theatre. The 50 on Fire DC awards are held annually to honor the year’s most groundbreaking individuals and organizations across industries in the Washington D.C. area. “The DC Inno team is continuously impressed…
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Tahzoo’s Customer Experience
I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…
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From Testing to Knowing
In my last blog, I explored why I believe the age of A/B testing is dead—if it ever was alive to begin with. You might naturally wonder: “Well, A/B testing is better than nothing, isn’t it, so what can we use instead to learn what really moves customers?” The answer is: data science. We now…
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Customer Journey Mapping Comes Into Greater Focus
Thanks to Tom Hoffman for this thoughtful discussion; see Tahzoo CEO Brad Heidemann’s thoughts below, and read more on the 1to1 Media blog. When companies first began attempts to map the customer journey, it often involved a rudimentary arrangement of Post-it notes or other unsophisticated steps to chart the customer’s end-to-end path to purchase or…
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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo
The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions…