Category: Industry
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From Testing to Knowing
In my last blog, I explored why I believe the age of A/B testing is dead—if it ever was alive to begin with. You might naturally wonder: “Well, A/B testing is better than nothing, isn’t it, so what can we use instead to learn what really moves customers?” The answer is: data science. We now…
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Customer Journey Mapping Comes Into Greater Focus
Thanks to Tom Hoffman for this thoughtful discussion; see Tahzoo CEO Brad Heidemann’s thoughts below, and read more on the 1to1 Media blog. When companies first began attempts to map the customer journey, it often involved a rudimentary arrangement of Post-it notes or other unsophisticated steps to chart the customer’s end-to-end path to purchase or…
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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo
The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions…