Category: Industry Trends
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The Disruption Begins
Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an aisle in a store, you’d see a display that would catch your attention. Brands were built through the strategy of frequency…
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State of Innovation
DC Inno’s annual State of Innovation event brings together local business leaders, entrepreneurs and innovators to examine trends in innovation. This year’s event featured prominent speakers and panelists from thriving local companies, interactive roundtables with startup executives sharing their stories and advice, networking and a live recording of the DC Inno Beat Podcast. The first…
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The Meaning of Personalization
Recently our Sales & BD team were working on an opportunity for a Sporting Goods Client. This opportunity started as an RFP with ADAM and seven days later, we’re sitting in Pittsburgh, PA demonstrating how ADAM software provides the functionality that they need but can’t do themselves. As partners, we’re showing them how the ADAM…
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The Power of Contextually Relevant, Personalized Experiences
I was sitting in a Starbucks today writing this blog. My regular store (Bethesda Maryland for those who may want to know) has just been remodeled and I was thinking how nice it looked, more spacious, open and much brighter inside. The barista said ‘hi’ to me and of course they knew I wanted a…
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Tahzoo’s Customer Experience
I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…