Category: Industry Insights
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3 Things You Need to Understand About the Experience Economy
It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy…
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The Disruption Begins
Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an aisle in a store, you’d see a display that would catch your attention. Brands were built through the strategy of frequency…
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Architects for the Experience Age
SDL recently interviewed John Kottcamp, Tahzoo’s Chief Marketing Technologist and Chief Marketing Officer to find out what we mean when we describe ourselves as ‘Architects for the Experience Age.’ Tell us a little about Tahzoo. John: At Tahzoo, we call ourselves, ‘Architects for the Experience Age.’ Ultimately our mission is to change the way brands…
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Customer Centricity
For all the advancements in technology and communication, it’s still just a customer – a real person – at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not they are concerned about a particular channel of communication… mobile, web, promotional,…
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State of Innovation
DC Inno’s annual State of Innovation event brings together local business leaders, entrepreneurs and innovators to examine trends in innovation. This year’s event featured prominent speakers and panelists from thriving local companies, interactive roundtables with startup executives sharing their stories and advice, networking and a live recording of the DC Inno Beat Podcast. The first…
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Doing Right by the Client
I keep coming back to this one idea: if we are to be a truly global consulting company supporting the best brands in their customer experience journey, we need to provide a level of service and quality that is unequaled in the industry. The Tahzoo experience should be a fair exchange of value delivered in…
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Tahzoo’s Customer Experience
I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…
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Customer Journey Mapping Comes Into Greater Focus
Thanks to Tom Hoffman for this thoughtful discussion; see Tahzoo CEO Brad Heidemann’s thoughts below, and read more on the 1to1 Media blog. When companies first began attempts to map the customer journey, it often involved a rudimentary arrangement of Post-it notes or other unsophisticated steps to chart the customer’s end-to-end path to purchase or…
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The Evolution of the CXO – a Q&A with Brad Heidemann of Tahzoo
The CXO – or Chief Experience Officer – isn’t a new position. However, the number of CXOs – and the general focus on customer experience – has grown exponentially over the past few years. In fact, looking at an Indeed.com job trends graph, it appears that job postings for companies looking to fill CXO positions…