Category: Industry
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3 Things You Need to Understand About the Experience Economy
It was a pleasure to be interviewed this week by James Carbary for his podcast, B2B Growth. We discussed delivering an experience that is in context, personalized and sharable, rather than one-size-fits-all. Listen to the entire episode via the links below. B2B Growth: Episode 239 3 Things You Need to Understand About the Experience Economy…
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The Disruption Begins
Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an aisle in a store, you’d see a display that would catch your attention. Brands were built through the strategy of frequency…
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Architects for the Experience Age
SDL recently interviewed John Kottcamp, Tahzoo’s Chief Marketing Technologist and Chief Marketing Officer to find out what we mean when we describe ourselves as ‘Architects for the Experience Age.’ Tell us a little about Tahzoo. John: At Tahzoo, we call ourselves, ‘Architects for the Experience Age.’ Ultimately our mission is to change the way brands…
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Customer Centricity
For all the advancements in technology and communication, it’s still just a customer – a real person – at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not they are concerned about a particular channel of communication… mobile, web, promotional,…
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State of Innovation
DC Inno’s annual State of Innovation event brings together local business leaders, entrepreneurs and innovators to examine trends in innovation. This year’s event featured prominent speakers and panelists from thriving local companies, interactive roundtables with startup executives sharing their stories and advice, networking and a live recording of the DC Inno Beat Podcast. The first…
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Doing Right by the Client
I keep coming back to this one idea: if we are to be a truly global consulting company supporting the best brands in their customer experience journey, we need to provide a level of service and quality that is unequaled in the industry. The Tahzoo experience should be a fair exchange of value delivered in…
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The Meaning of Personalization
Recently our Sales & BD team were working on an opportunity for a Sporting Goods Client. This opportunity started as an RFP with ADAM and seven days later, we’re sitting in Pittsburgh, PA demonstrating how ADAM software provides the functionality that they need but can’t do themselves. As partners, we’re showing them how the ADAM…
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The Power of Contextually Relevant, Personalized Experiences
I was sitting in a Starbucks today writing this blog. My regular store (Bethesda Maryland for those who may want to know) has just been remodeled and I was thinking how nice it looked, more spacious, open and much brighter inside. The barista said ‘hi’ to me and of course they knew I wanted a…
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DC Inno Announces the Winners of the 3rd Annual 50 on Fire Awards
DC Inno announced the winners of its annual 50 on Fire awards on December 10, 2015 during a celebration at the Howard Theatre. The 50 on Fire DC awards are held annually to honor the year’s most groundbreaking individuals and organizations across industries in the Washington D.C. area. “The DC Inno team is continuously impressed…
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Tahzoo’s Customer Experience
I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…