Category: Data Science

  • The Myth of A/B Testing

    —

    by

    Brad Heidemann
    in

    Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being terrible salespeople because of a failed thinking that if they churn through enough people, eventually…