Category: Business
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Integrated Delivery Model
“I find that a great part of the information I have was acquired by looking up something and finding something else on the way.” – Franklin P. Adams Hi Everyone, There is an old proverb which states that “you can’t cross a chasm in two small steps.” We are transforming the business to be ready for…
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Evolving Our Business
“Learning experiences are like journeys. The journey starts where the learning is now, and ends when the learner is successful. The end of the journey isn’t knowing more, it’s doing more.” – Julie Dirksen Our business is changing. We are zeroing in on delivering contextually appropriate content and personalized experiences as our core value proposition. As I…
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Digital Asset Management or a CMS
“Action is the foundational key to all success.” – Pablo Picasso Most content management systems are designed to manage websites and web pages, not content. The reason we bet the company on SDL Tridion is that it was a component-based approach for delivering a web experience and it had a decoupled architecture, ensuring that it…
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Are You a Chicken or a Pig?
When I was working at Microsoft, I organized a large project called the Geospatial Data Gateway. It was a database project with all the orthoimagery of the US Department of Agriculture coupled with all the tabular data associated with a common land unit. In one system, you could visualize a plot of land and have…
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Transforming Experiences
When we started the company, our tagline was ‘Driven by Big Ideas’… As I mentioned earlier, we live in a time of unparalleled change and opportunity. The signs of economic turmoil are ever-present, and it’s because the way in which business is conducted is changing. Over the course of history, during these transitions, companies that…
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In Search of Bernbach
“One way to meet new people is to listen more carefully to the people you see every day.” – Robert Brault As I sat on an airplane and came across an Ad Age ‘interview’ of advertising legend Bill Bernbach, the thought crossed my mind, ‘How would one respond to these questions in the context of…
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Expertise and Career Growth
“Employee engagement is strongly connected to business outcomes essential to an organization’s financial success, such as productivity, profitability and customer engagement. Engaged employees drive the innovation, growth and revenue that their companies need.” – Amy Adkins (Gallup 2015) Expertise… “The discipline of writing something down is the first step toward making it happen.” – Lee…
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Sales – It’s Not Just Selling
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” – Betsy Sanders In a healthy company, everyone knows how they contribute to the mission and success of…
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Customers, Content, and Context
“All progress takes place outside the comfort zone.” – Michael John Bobak If I knew everything you ever posted… if I knew every piece of content you ever consumed… would I know you? Humans are fascinating creatures; we have belief systems and values that manifest differently in various contexts. When presented with similar problems, how you…
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Tahzoo 2017 Strategic Direction
“Statistical thinking will one day be as necessary a qualification for efficient citizenship as the ability to read and write.” – H.G. Wells A few weeks ago, I wrote out our mission for 2017 in the Desk of Brad. I thought I’d send it out as a reminder and a pretext for our focus going…