Category: Business

  • The Zeitgeist

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    Brad Heidemann
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    “Difficult to see. Always in motion is the future.”  – Yoda reminds Luke of the problem with trying too hard to predict the future  Today I was going to write about ‘how to run a meeting’, but I’ve opted to save that for next week.  During my travels this week, I’ve had a lot of time to…

  • Email Etiquette

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    Brad Heidemann
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    While I was at Microsoft, I participated on a committee chaired by Kevin Johnson (who at the time was leading Worldwide Sales, Marketing, and Services). As most of you know, Kevin Johnson is now the CEO of Starbucks. Our committee worked for several months to improve the efficiency and effectiveness of Microsoft’s account teams. The…

  • Cinematic Design

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    Brad Heidemann
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    We just wrapped up a day of video shooting for the new Tahzoo website and internal training. By all accounts, it was a very well-orchestrated and produced event, special thanks to Don Low and Bryan Fitch. It seemed a fitting conclusion to the week and in advance of my Desk of Brad this week, as…

  • The Importance of Personalization

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    Brad Heidemann
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    I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers:…

  • Where We’ve Been and Where We’re Going

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    Brad Heidemann
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    During the advent of the web, the dominant paradigm for advertising and marketing was built on the notion of frequency and reach. The idea being that if a brand or product was promoted enough, eventually the message would sync into your consciousness. We can all remember TV ads that struck the zeitgeist and were showed…

  • Digital Transformation

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    Brad Heidemann
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    For all the advancements in our technology and methods of communication, it’s still just one customer at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not, they are concerned about a particular channel of communication… mobile, web, promotional, etc. This…

  • The Experience Effect

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    Brad Heidemann
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    The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an…

  • Look For New Opportunities

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    Brad Heidemann
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    We all love serendipity… Ever have a conversation with someone only to find out you have something in common? These common bonds are often the basis of romance, great friendships, and important business relationships. If you have a strong relationship with your client, they are always excited to hear that you can support them in…

  • Being a Good Consultant

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    Brad Heidemann
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    We are a relationship led company. In every respect, the quality and strength of our relationships determine the short and long-term success of our business. Qualitatively, this is the most important point of judgment regarding the health of employees, partners, clients, and the company. If you can’t build and maintain great relationships, consulting is not…

  • Promises

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    Brad Heidemann
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    “People forget how fast you did a job – but they remember how well you did it.” – Howard W. Newton  Promises   It was early in my career and late on a Friday night. All of my friends were out on the town and waiting for me. I had a report due that day and was working…