Category: Business

  • Where We’ve Been and Where We’re Going

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    Brad Heidemann
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    During the advent of the web, the dominant paradigm for advertising and marketing was built on the notion of frequency and reach. The idea being that if a brand or product was promoted enough, eventually the message would sync into your consciousness. We can all remember TV ads that struck the zeitgeist and were showed…

  • Digital Transformation

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    Brad Heidemann
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    For all the advancements in our technology and methods of communication, it’s still just one customer at the end of all those devices. I am regularly asked to speak to our clients about their customer engagement strategies. More often than not, they are concerned about a particular channel of communication… mobile, web, promotional, etc. This…

  • The Experience Effect

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    Brad Heidemann
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    The Experience Effect is changing how we do business. This is where Tahzoo comes in. No longer does one-size-fits-all content suffice. Today’s leading businesses need to consider everything they do in terms of “The Experience.” This goes for every company I know. If you make three-dimensional products; good for you, but that product is an…

  • Look For New Opportunities

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    Brad Heidemann
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    We all love serendipity… Ever have a conversation with someone only to find out you have something in common? These common bonds are often the basis of romance, great friendships, and important business relationships. If you have a strong relationship with your client, they are always excited to hear that you can support them in…

  • Being a Good Consultant

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    Brad Heidemann
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    We are a relationship led company. In every respect, the quality and strength of our relationships determine the short and long-term success of our business. Qualitatively, this is the most important point of judgment regarding the health of employees, partners, clients, and the company. If you can’t build and maintain great relationships, consulting is not…

  • Promises

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    Brad Heidemann
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    “People forget how fast you did a job – but they remember how well you did it.” – Howard W. Newton  Promises   It was early in my career and late on a Friday night. All of my friends were out on the town and waiting for me. I had a report due that day and was working…

  • Where Everyone Knows Your Name

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    Brad Heidemann
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    “Courage is simply doing whatever is needed in pursuit of the vision.”  – Peter M. Senge, The Fifth Discipline: The Art & Practice of The Learning Organization  Where Everyone Knows Your Name     “Where everyone knows your name… and they’re always glad you came…” Do you make our customers feel this way? Do you know them and…

  • Loyalty or Sales Strategy?

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    Brad Heidemann
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    “Action springs not from thought, but from a readiness for responsibility.” – Dietrich Bonhoeffer  I have a favorite restaurant that I go to frequently; I’ll be honest… it’s the bar at a nice restaurant. I enjoy this place because the bartenders Jason and John make the experience so pleasant. Several months ago, the restaurant started a loyalty…

  • Great, not Good Service

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    Brad Heidemann
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    “In about the same degree as you are helpful, you will be happy.” – Karl Reiland  I was working with our team in Seattle this week and we were discussing the tenets of good customer service. If I learned anything working at Nordstrom, it’s that good customer service is proactive, not reactive. If someone takes your…

  • Making Millions of People Happy Every Day

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    Brad Heidemann
    in

    “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.” – Fred Rogers  Dear Team Tahzoo –  Over the last couple of months, there have been a number of incidences that have weighed heavily on my heart. The bombing…