Category: Business

  • The Tahzoo Difference in Data Services

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    Brad Heidemann
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    “Genius might be the ability to say a profound thing in a simple way.”  – Charles Bukowski  You can barely go a day in the news cycle and not hear a story about Data. For the past 5 or 6 years, we have been pursuing the integration of data into our service offering. Not just…

  • Innovation, Quantification, and Orchestration

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    Brad Heidemann
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    “System in all things is the soul of business. To deliberate maturely, & execute promptly is the way to conduct it to advantage. With me, it has always been a maxim, rather to let my designs appear from my works, than by my expressions.”  – George Washington  Innovation – Searching for the “Best Way”  Innovation is often thought…

  • Data Science

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    Brad Heidemann
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    “Our ability to do great things with data will make a real difference in every aspect of our lives.” – Jennifer Pahlka  Traditionally, advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an…

  • Collaboration

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    Brad Heidemann
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    I appreciated the opportunity to speak with all of you yesterday. I received a fair amount of feedback from many of you and I will continue to do these calls on a more regular basis. Let me reiterate that as we work our way through the transformational process, I want your feedback, either directly or…

  • Research

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    Brad Heidemann
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    Hi Everyone,  Our all-hands call is scheduled for next Thursday – I’m looking forward to speaking with all of you. John Kottcamp has created a SharePoint folder with all of the thought leadership the company has produced over the last few months. In addition to the whitepapers, I hope you took a moment to review the…

  • Running Meetings

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    Brad Heidemann
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    Hi All,  This is a follow-on to my DOB a couple of weeks ago about improving the efficiency of our company, so we can have more time to focus on our customers and our partners.  Let’s talk about running our meetings… I have a few observations before I provide the framework. We need to add more structure…

  • The Zeitgeist

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    Brad Heidemann
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    “Difficult to see. Always in motion is the future.”  – Yoda reminds Luke of the problem with trying too hard to predict the future  Today I was going to write about ‘how to run a meeting’, but I’ve opted to save that for next week.  During my travels this week, I’ve had a lot of time to…

  • Email Etiquette

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    Brad Heidemann
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    While I was at Microsoft, I participated on a committee chaired by Kevin Johnson (who at the time was leading Worldwide Sales, Marketing, and Services). As most of you know, Kevin Johnson is now the CEO of Starbucks. Our committee worked for several months to improve the efficiency and effectiveness of Microsoft’s account teams. The…

  • Cinematic Design

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    Brad Heidemann
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    We just wrapped up a day of video shooting for the new Tahzoo website and internal training. By all accounts, it was a very well-orchestrated and produced event, special thanks to Don Low and Bryan Fitch. It seemed a fitting conclusion to the week and in advance of my Desk of Brad this week, as…

  • The Importance of Personalization

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    Brad Heidemann
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    I hope you enjoyed the retrospective on advertising and marketing last week. It’s important to know where we came from so we can understand where we are going and how big is the step is forward. For those who were wondering, Mark Goode won the contest on the ad campaigns, and here are the answers:…