Category: Business

  • 4 Big Priorities

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    Brad Heidemann
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    “One truth I have discovered for sure: When you believe that all things are possible and you are willing to work hard to accomplish your goals, you can achieve the next ‘impossible’ dream. No dream is too high!”  – Buzz Aldrin  We have a lot of work going on within the company these days and…

  • Consulting 101

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    Brad Heidemann
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    “You’re alive, that means you have infinite potential. You can do anything, make anything, dream anything. If you can change the world, the world will change. Potential.”  – Neil Gaiman  Consulting 101  Over the past several weeks we have all been hustling to close and deliver new work. I cannot tell you how proud I am…

  • Intelligent Content Transforms Customer Experiences

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    Brad Heidemann
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    “The more you read, the better you’re going to become as a storyteller.”  – Stan Lee  Hi Everyone,  As I mentioned in my Desk of Brad last week, we had a very successful SDL Connect event. During my speech, I spoke about the impact of technology on society and the natural evolution we’ve all experienced as…

  • Updates from SDL

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    Brad Heidemann
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    “Honor to the soldier and sailor everywhere, who bravely bears his country’s cause. Honor, also, to the citizen who cares for his brother in the field and serves, as he best can, the same cause.”  – Abraham Lincoln  I just spent the last three days meeting with SDL leadership and customers at their annual Connect…

  • The Tahzoo Difference in Data Services

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    Brad Heidemann
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    “Genius might be the ability to say a profound thing in a simple way.”  – Charles Bukowski  You can barely go a day in the news cycle and not hear a story about Data. For the past 5 or 6 years, we have been pursuing the integration of data into our service offering. Not just…

  • Innovation, Quantification, and Orchestration

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    Brad Heidemann
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    “System in all things is the soul of business. To deliberate maturely, & execute promptly is the way to conduct it to advantage. With me, it has always been a maxim, rather to let my designs appear from my works, than by my expressions.”  – George Washington  Innovation – Searching for the “Best Way”  Innovation is often thought…

  • Data Science

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    Brad Heidemann
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    “Our ability to do great things with data will make a real difference in every aspect of our lives.” – Jennifer Pahlka  Traditionally, advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or, as you walk down an…

  • Collaboration

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    Brad Heidemann
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    I appreciated the opportunity to speak with all of you yesterday. I received a fair amount of feedback from many of you and I will continue to do these calls on a more regular basis. Let me reiterate that as we work our way through the transformational process, I want your feedback, either directly or…

  • Research

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    Brad Heidemann
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    Hi Everyone,  Our all-hands call is scheduled for next Thursday – I’m looking forward to speaking with all of you. John Kottcamp has created a SharePoint folder with all of the thought leadership the company has produced over the last few months. In addition to the whitepapers, I hope you took a moment to review the…

  • Running Meetings

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    Brad Heidemann
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    Hi All,  This is a follow-on to my DOB a couple of weeks ago about improving the efficiency of our company, so we can have more time to focus on our customers and our partners.  Let’s talk about running our meetings… I have a few observations before I provide the framework. We need to add more structure…