Category: Business
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Placing Yourself In Your Customer’s Shoes, Again
Hi Everyone, I’ve been thinking about how COVID is forcing change economically, socially, and culturally. We all wrestle with change, sometimes we embrace it and other times we fear it. What is unique about the COVID situation is the change that is required isn’t always obvious. I was interviewed for a podcast yesterday, mostly about digital…
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Measure Everything
Hi Everyone, Over the last month, I’ve been pushing hard in having the company think about and implement quality control checks, peer reviews, and standardize our processes. I have been thinking about growth and how we will manage the additional work coming our way over the next year. We must get a lot of things…
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Relationship-Based Business
“Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.” – Benjamin Franklin We are moving into our 10th year of being in business. It’s an exciting milestone and as I reflect on the last ten years; I am so proud of what we…
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Leading a Digital Revolution
“We all get the exact same 365 days. The only difference is what we do with them.” — Hillary DePiano Cheers to 2020! We are all on a personal journey with lessons to be learned, challenges to be overcome and joys to be remembered. I find this time of year brimming with reflections and ideas about…
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Personalization in a B2B World
“Hire character. Train skill.” – Peter Schutz In a real-world setting, a good salesperson would size-up a new prospect walking in the door and within seconds begin to tailor the conversation to that person’s needs. In the digital world of eCommerce and automated marketing, the union of data and content management technologies is allowing companies to replicate…
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Great Customer Service
“If you could only sense how important you are to the lives of those you meet; how important you can be to the people you may never even dream of. There is something of yourself that you leave at every meeting with another person.” – Fred Rogers Great customer service starts internally… I see it. We…
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4 Big Priorities
“One truth I have discovered for sure: When you believe that all things are possible and you are willing to work hard to accomplish your goals, you can achieve the next ‘impossible’ dream. No dream is too high!” – Buzz Aldrin We have a lot of work going on within the company these days and…
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Consulting 101
“You’re alive, that means you have infinite potential. You can do anything, make anything, dream anything. If you can change the world, the world will change. Potential.” – Neil Gaiman Consulting 101 Over the past several weeks we have all been hustling to close and deliver new work. I cannot tell you how proud I am…
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Intelligent Content Transforms Customer Experiences
“The more you read, the better you’re going to become as a storyteller.” – Stan Lee Hi Everyone, As I mentioned in my Desk of Brad last week, we had a very successful SDL Connect event. During my speech, I spoke about the impact of technology on society and the natural evolution we’ve all experienced as…
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Updates from SDL
“Honor to the soldier and sailor everywhere, who bravely bears his country’s cause. Honor, also, to the citizen who cares for his brother in the field and serves, as he best can, the same cause.” – Abraham Lincoln I just spent the last three days meeting with SDL leadership and customers at their annual Connect…