Category: Business

  • Personalization Practice

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    Brad Heidemann
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    “Nothing is impossible, the word itself says I’m possible.” – Audrey Hepburn   As I was reviewing the pipeline with the sales team this week and it was exciting to see that we have 6 large personalization projects in the queue with existing clients. A core value proposition of Tahzoo is that we help our clients deliver a relevant and personalized experience. The…

  • The Tahzoo Experience

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    Brad Heidemann
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    I wrote to you a few weeks ago about the improving and redefining the Tahzoo experience. I am pleased to announce that we are beginning the kick-off for the new Tahzoo.com. We need to put some WOW into our customer experience. Now that we’ve merged the two companies, we need to see our brand and…

  • The WOW Experience

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    Brad Heidemann
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    Where is the WOW? Many times our clients approach us because they realize something is missing in their digital presence, it’s often described as that “WOW factor”… But how do we take that vague term and personal preference and make the result tangible and attainable in real life? The key to providing a differentiated customer…

  • Data Sciences

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    Brad Heidemann
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    Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or as you walk down an aisle in a store you’d see a display that would catch your attention. Brands were built through the strategy of frequency…

  • Sales, It’s Not Just Selling…

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    Brad Heidemann
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    In a healthy company, everyone knows how they contribute to the mission and success of the company. I had many different jobs while I worked at Nordstrom, at one point in time I was a phone switchboard operator, I managed all the incoming and outgoing phone call for the store. At another point I worked…

  • The Tahzoo Customer Experience

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    Brad Heidemann
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    In my meeting with our client, I discussed this scenario as an example of how we have to understand consumers in context. Consumers have different patterns of behavior depending on if they are buying for their son or daughter. Hypothetically the customer, (let’s call him Jason) buys lots of products from this retailer both in-store…

  • Measuring Our Employees and Our Clients

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    Brad Heidemann
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    This week I am going to focus on the measurement of the two most important areas of our business: our employees and our clients. As we start the final quarter of 2015, it’s important to take a look back at both our successes and areas of improvement so that we can end the year feeling…

  • The Enterprise Marketing Platform

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    Brad Heidemann
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    According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%.  From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period.  While I was Microsoft, I saw several big technology waves, the rise of personal computing, the…

  • Tahzoo’s Center of Excellence

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    Brad Heidemann
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    I hope you all had a good couple of days to contemplate the new organizational structure that was discussed in the town halls this week. I have received feedback from a number of you and there are a few areas where I wanted to provide additional clarification, today I’ll cover off on the Centers of…

  • The New Tahzoo Worldwide

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    Brad Heidemann
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    If we take good care of our clients, then we have the opportunity to continue to work for them and grow our business. As we grow, we have more profits to invest in our business and our people. A healthy, thriving business provides opportunities for all of us.  With this in mind we’ve worked for the past couple…