Category: Business
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The Experience Economy: Part 1
I have long contended that history goes in reverse—that is, time goes backward, not forward. If you want to know what is happening today—or, more importantly, if you want to know why it is happening, you have to look at yesterday and the day before that and so on to truly understand how we got…
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Why should you care about CX?
“Don’t ask yourself what the world needs, ask yourself what makes you come alive. And then go do that. Because what the world needs are people who have come alive.” – Harold Whitman My speech at the digital summit at Marquette University was very well received for those who followed the event or me on…
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What is CX?
“Don’t let the fear of losing overtake the joy of winning.” – Urban Meyer I’ve been preparing for a speech that I am looking forward to giving at the Marquette University Digital Summit next week. I am working closely with John Kottcamp and Andy Myers to crystalize Tahzoo’s position on what we’re are calling the Experience Economy. Our thesis is that Experiences will be the currency…
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Personalization Practice
“Nothing is impossible, the word itself says I’m possible.” – Audrey Hepburn As I was reviewing the pipeline with the sales team this week and it was exciting to see that we have 6 large personalization projects in the queue with existing clients. A core value proposition of Tahzoo is that we help our clients deliver a relevant and personalized experience. The…
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The Tahzoo Experience
I wrote to you a few weeks ago about the improving and redefining the Tahzoo experience. I am pleased to announce that we are beginning the kick-off for the new Tahzoo.com. We need to put some WOW into our customer experience. Now that we’ve merged the two companies, we need to see our brand and…
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The WOW Experience
Where is the WOW? Many times our clients approach us because they realize something is missing in their digital presence, it’s often described as that “WOW factor”… But how do we take that vague term and personal preference and make the result tangible and attainable in real life? The key to providing a differentiated customer…
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Data Sciences
Traditionally advertising and marketing were based on the hope of a random chance. You’d see an ad at just the right time before you were going to buy or as you walk down an aisle in a store you’d see a display that would catch your attention. Brands were built through the strategy of frequency…
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The Tahzoo Customer Experience
In my meeting with our client, I discussed this scenario as an example of how we have to understand consumers in context. Consumers have different patterns of behavior depending on if they are buying for their son or daughter. Hypothetically the customer, (let’s call him Jason) buys lots of products from this retailer both in-store…
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Measuring Our Employees and Our Clients
This week I am going to focus on the measurement of the two most important areas of our business: our employees and our clients. As we start the final quarter of 2015, it’s important to take a look back at both our successes and areas of improvement so that we can end the year feeling…
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The Enterprise Marketing Platform
According to Forbes Magazine, Chief Marketing Officers will spend $32.8 Billion on marketing technology by 2018, reaching a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, marketing technology spending will reach $130B for the 5-year period. While I was Microsoft, I saw several big technology waves, the rise of personal computing, the…