Category: Business

  • Where are we going?

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    Brad Heidemann
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    “Life is really simple, but we insist on making it complicated.”    – Confucius  We are going to be a world-class Customer Experience Agency.  I get asked a lot about the strategic direction of the company. I am working on our 2017 plan which I am excited to roll out to all of you in the next…

  • Selling Tahzoo

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    Brad Heidemann
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    Imagine you’re talking with a potential Client of Tahzoo’s and they ask you what does Tahzoo do? You could say we are a customer experience agency that helps our clients deliver personalized customer experiences at scale… then comes the awkward pause from the Client during which they decide to either say “that’s cool” or admit…

  • I Can Feel the Momentum

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    Brad Heidemann
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    When I was buying clothing at Nordstrom, we used to have to figure out the right level of inventory for each product by size. So let’s take a men’s V-neck undershirt, size large. If on average, you sell 42 units a week and they are resupplied once a week what is the right inventory level?…

  • Last Full Week in June

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    Brad Heidemann
    in ,

    “Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker   I saw my doctor this week for my annual checkup. Pleased to say I am in good health with the possible exception that my blood pressure was a bit too high as you could probably imagine, my stress level is likely…

  • Doing Right by the Client

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    Brad Heidemann
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    I keep coming back to this one idea: if we are to be a truly global consulting company supporting the best brands in their customer experience journey, we need to provide a level of service and quality that is unequaled in the industry. The Tahzoo experience should be a fair exchange of value delivered in…

  • Tahzoo’s Customer Experience 

    Tahzoo’s Customer Experience 

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    Brad Heidemann
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    I was listening to an old interview with Steve Jobs today, he was discussing the process of product development and how he’s learned over the years to start with the customer experience in mind rather than the technology. I was again struck by his passion to deliver a phenomenal experience to his customers. I have…

  • Virgin Atlantic Takeaways

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    Brad Heidemann
    in

    “Love all, trust a few, do wrong to none.” –  William Shakespeare, All’s Well That Ends Well  I had the great pleasure of spending Tuesday afternoon with Richard Branson (Virgin Group) and Kevin Plank (UnderArmor) at a symposium for entrepreneurs in Washington, DC. They spoke at length regarding their strategies, their successes, and, yes, their failures. I had a…

  • The Myth of A/B testing

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    Brad Heidemann
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    “The journey is the reward.” – Peter M. Senge  Let us now praise famous data scientists  Most websites are terrible at selling. As both a customer and as a consultant, I know it. You know it, too. The problem is two-fold. First, insulated by the law of large numbers, online marketers have gotten away with being…

  • The Experience Economy: Part 3

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    Brad Heidemann
    in

    This concept of the experience economy I have been talking about for the past two weeks is a fundamental shift in the American system of values. People no longer care what goods you have; they care how good you have it. This is not just my speculation. It’s been documented scientifically. There is a large…

  • The Experience Economy: Part 2

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    Brad Heidemann
    in

    Consumerism is Dead So, I’ve been thinking a lot about this word “experience.” It got me wondering, where does this focus on experience come from? Though it’s clearly been around for a long time, it’s only recently become an object of intense focus. Think back to the era of great American consumerism—the 1950s through the…