Author: Brad Heidemann

  • Voting

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    Brad Heidemann
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    “Freedom is not worth having if it does not include the freedome to make mistakes.” – Mahatma Gandhi Hi Everyone, The advent of the printing press in 1439 created tremendous social/cultural and economic changes. By the early 1500s, every major city in Europe had at least one printer’s workshop, this new business created an economic…

  • Good Habits and Discipline

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    Brad Heidemann
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    “The greatest weapon against stress is the ability to choose one thought over another.” – William James Hi Everyone, I’ve been thinking lately about how Covid and all the other world issues might affect our mental health. My primary concern right now is that people are wearing out. Long-term stress and ambiguity have a real impact on…

  • Use Your Smile

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    “A smile is a curve that sets everything straight.” – Phyllis Diller Hi Everyone, Have you ever noticed that a smile from someone can just make your day? In our business, as a consultant, our clients are looking to us to give them the ideas and the energy to change. To persevere through difficult transitions,…

  • The One Thing That Matters

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    Brad Heidemann
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    “The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen Covey Hi Everyone, Another busy week at the Zoo! There is a lot going on right now… projects wrapping up, new projects starting, new client opportunities, and we need to hire some folks. I’ve been reading the same…

  • Optimism

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    Brad Heidemann
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    “The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore.” – Vincent Van Gogh Hi Everyone, Some people say I am optimistic, while others say I’m too optimistic. Either way, I am optimistic by nature. I learned how to confront challenges…

  • Customer Centricity

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    Hi Everyone, When I think about Customer Experience, I think about the human impact. Not the technology or the strategy, but the sense of well-being or pleasure I get when things just go right. The whole purpose of personalization is not to inundate people with experiences. Rather, it’s that we delight customers because things just…

  • First Steps

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    Hi Everyone, I hope you had a great week! The company feels like a busy restaurant these days. There is a buzz that I haven’t felt since before COVID. We are making real strides on the business development and marketing side of the house. Today, in fact, we are having a meeting to discuss my…

  • The Three Rules of Work

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    Brad Heidemann
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    “Science is organized knowledge. Wisdom is organized life.” – Immanuel Kant Hi Everyone, There is a quote often attributed to Albert Einstein regarding his three rules for work. I’ve seen some debate if this was an actual quote from him or a paraphrase of his approach to work. Regardless, the quote has been sitting with me…

  • No Passenger Seats

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    Brad Heidemann
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    “If you want to lift yourself up, lift up someone else.” – Booker T. Washington Hello – I’ve been working with another company that we may partner with as part of our new strategic direction. If we are going to partner with another services firm, we need to have a solid culture fit and a…

  • Remote Working Culture

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    Brad Heidemann
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    “Where words are restrained, the eyes often talk a great deal.” -Samuel Richardson Hi Everyone, There have been a lot of opinions about the return to the office post COVID. There are countless articles, opinions from informed research scientists, social media posts, and of course, conversations with friends, family, and colleagues. The prognostications roll out in…