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On Commitment

oncommitment

Commitment is a powerful word. I have been reflecting on that word a bit recently. When I started Tahzoo I had a dream that we could build a company that would change the way that companies engage with their customers. I have been and will be committed to that dream until we have accomplished our mission.

I’m reminded of my time at Nordstrom, when I first started with the company. It was during the holiday season and we were very busy. An older gentleman I didn’t know joined us behind the counter to help ease the burden and make our customers’ experience better. As it turned out, it was John Nordstrom who helped me gift wrap packages for the afternoon. What an impression that made on me—not only of their commitment to great customer service, but his willingness to go beyond his desk job to actually roll up his sleeves and get behind the counter to help. His action was very powerful. And I was clearly impressionable, as I still recall this moment for the positive impact it has had on me.

The internet, while creating many efficiencies, has also removed much of the human touch. The digital age has depersonalized an important part of the human condition. Meanwhile, commerce—how we spend our money—is a very social part of the human experience … our cities are built around market squares, we create friendships at our regular cafés and we recommend to our friends and family experiences and products that we enjoy. We’ve resurrected a part of the human connection through social media, communicating with one another our likes, dislikes and preferences, however this hasn’t solved the problem of feeling disintermediated from the brands we enjoy.

The vast majority of companies provide a one-size-fits-all digital experience that requires you the end user to find the bit of information you care about … to me the internet feels a lot like shopping in a store without anyone to help you find what you want and then if you’re lucky enough to find something, you have to go through a self-checkout process. We can do better, we can teach our customers how to do better and we can make the world a little bit better.

A great company must do two things well … care about its customers and employees … and be dedicated to changing the way that information is shared and how business is done.

Not too long ago Tahzoo was just a small team, only 10 people, however we were committed to an idea and to one another … that if we cared about our employees and cared about our customers we’d be a company worth caring about. While at times this may seem trite, it was and is the fuel that propels Tahzoo. You see, businesses can be started for many reasons—to make money, to exploit a market opportunity, to arbitrage labor markets—or they can be built to do something meaningful. In our case, my first act at Tahzoo was creating our values, even before I decided what we would do as a company. I thought if I was going to start a company it should mean something, stand for something and do something that makes a difference.

With all that said, I want to change our little part of the world. I want to help our clients figure out how to do a better job of taking care of their customers. It’s really just that simple. They should hire Tahzoo because they believe we can help them. And, we should help them. We should understand the trust they have bestowed upon us and act accordingly.

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